Business Coach for Therapists: Break Free from Insurance Panel Prison
Private practice coaching for therapists ready to ditch insurance burnout and build a sustainable, profitable practice.
Are You Trapped in the Insurance Panel Nightmare?
You've always known you wanted to be in private practice. After being overworked and underpaid in community mental health, you finally took the leap. You started your own practice and thought you'd arrived…only you're still not that happy.
You are still seeing too many clients for too little money. You are on multiple insurance panels because you figured people will only work with you if they can use their insurance—at least that's what everyone tells you. You thought that having your own practice was the finish line, but now it's all on you and you have no staff to support you.
The Brutal Reality of Insurance Panels for Therapists
Sure, you are getting the whole payment from the insurance company—when they actually pay (sometimes a whopping $60)—but you are spending countless hours chasing down claims and payments.
And the clawbacks—ahhhhh the clawbacks. Who knew an insurance company was allowed to come to you years later and decide that services you provided for someone were now deemed unnecessary so they just take the money out of your account? As much as they want, for as many clients as they want, and you have no recourse. You are at their mercy.
You're finding that the pay is terrible and dealing with insurance companies is time-consuming and frustrating. You are spending hours on hold, chasing after money they refuse to pay, and you've had it.
You want to be free of insurance.
You don't want anyone else dictating how you practice, but the fear of being a self-pay therapist is paralyzing. You are terrified that nobody will work with you, that all your current insurance clients will leave when you tell them you are no longer taking insurance, and that fear keeps you stuck seeing too many clients for too little money forever.
The Money Mindset Block That's Keeping You Stuck
You are starting to realize that this is unsustainable and you've considered scrapping this whole private practice thing. There's no guidebook, there's no standard to follow - it's a whole lot of guessing and trial and error.
But when you think about leaving insurance panels, you are filled with terror: "EVERYONE WILL LEAVE! Who would ever pay my full fee out of pocket?!"
And that story that you keep telling yourself is what keeps you stuck. And hear me when I say that it is a story - and a false one at that.
You think you'd need to find so many more clients because the only way to make more money is to see tons more clients, right?
Ummmm, wrong.
There IS Another Way:
Private Practice Coaching for Therapists Who Want More
What if I told you that there's a completely different approach?
One where you:
Charge the session fee YOU choose to set (no playing small here)
Work with great-fit clients who are happy to pay your full fee
Stop feeling guilty about making a good living as a therapist
Work fewer hours while making more money
Practice therapy the way YOU want without insurance company interference
As a therapist business coach specializing in money mindset work, I help private practice therapists build private practices that improve the lives of their clients while also making a great living.
Doing great work and making good money are not mutually exclusive (contrary to what a cranky old coworker might have told you years ago). I promise.
Money Mindset Coaching: The Missing Piece in Your Private Practice
Most business coaches for therapists focus on marketing tactics and business systems. But here's what they're missing: the psychological blocks that keep you undercharging and overworking.
Why Traditional Business Coaching Fails Therapists
You've probably tried:
✗ Generic business advice that doesn't understand therapy culture
✗ Marketing strategies that feel "salesy" and inauthentic
✗ Business coaches who don't get the unique challenges therapists face
✗ Cookie-cutter approaches that ignore your money beliefs
None of it worked because nobody addressed the real issue: your relationship with money.
What Makes Money Mindset Coaching Different
As both a licensed therapist AND a private practice coach, I understand the unique psychological challenges that keep therapists stuck:
The helper syndrome that makes you feel guilty about charging appropriately
Impostor syndrome around your worth and expertise
Scarcity beliefs about clients and money in your area
People-pleasing patterns that lead to undercharging
Fear-based thinking about leaving insurance panels
I help you identify and transform these limiting beliefs so you can build the practice you actually want.
How to Make More Money as a Therapist with Private Practice Coaching
Leaving Insurance Panels Strategically:
Creating a transition plan that doesn't tank your income
Communicating changes to existing clients
Setting appropriate self-pay rates
Managing the anxiety around making the switch
Developing a Sustainable Fee Structure:
Calculating what you actually need to charge to thrive
Working through guilt and resistance around higher fees
Learning to present your rates with confidence
Creating fee policies that protect your time and energy
Finding and Attracting Private Pay Clients:
Identifying your ideal client who can afford your rates
Marketing in a way that feels authentic to you as a therapist
Building referral networks of professionals who support higher-fee practices
Positioning yourself as a specialist worth the investment
Mindset Work Around Money and Worth:
Unpacking childhood and cultural messages about money
Addressing therapist-specific beliefs about helping and money
Building confidence in your value and expertise
Developing a healthier relationship with money and success
Individual Private Practice Coaching for Therapists
Investment: $300/hour
Structure: Customized to your specific needs and goals
Location: Online
Whether you're just starting to question the insurance model or you're ready to make the leap to private pay, money mindset coaching can help you get there faster and with less anxiety.
Money mindset coaching isn't about becoming greedy or losing your compassion. It's about recognizing your true value as a skilled mental health professional and building a practice that sustains you so you can serve clients long-term.
Click the button below to schedule your consultation and start building the practice you actually want.
Ready to Transform Your Private Practice?
Hi, I'm Alyse—Your Therapist Business Coach!
I'm a licensed therapist and money mindset coach who helps fellow therapists break free from insurance panel burnout and build profitable private practices.
I understand the unique challenges therapists face around money because I've been there. I know what it's like to feel guilty about wanting to earn what you're worth, and I know how paralyzing it can be to think about leaving insurance panels.
Through money mindset coaching, I help therapists recognize their true value and create practices that actually sustain them—both financially and emotionally.
No judgment about wanting financial stability. No shame about charging what you're worth. Just real coaching that gets real results.
Testimonials
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![Blue flower graphic of Alyse Freda-Colon, Zoom and in-office therapist in Huntington, New York.]()
"Alyse is kind, warm, caring, relatable, and funny. Most importantly, she is non-judgmental, trust-worthy, and makes you feel 100% comfortable. Alyse is realistic and genuine; she gives practical advice that will actually help you and make you more productive; she never just tells you what you want to hear. I love that I leave every session with an action plan, and Alyse always follows up with whatever it is we left off with during our previous meeting. Everyone needs an Alyse in their lives.”
-T
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![Yellow flower graphic of Alyse Freda-Colon, Zoom and in-office therapist in Huntington, New York.]()
"I have been seeing Alyse for years. She is extremely warm and empathetic. Her humor is very refreshing. After every encounter, I feel so much better about the challenges I have to face. Do not hesitate to make an appointment! Alyse makes herself available whenever I need a recharge! I love her positivity!"
-Jennifer B.
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![Pink flower graphic of Alyse Freda-Colon, Zoom and in-office therapist in Huntington, New York.]()
"Your warmth and sincerity mean more than you can know…You made me feel safe to uncover what was holding me back and you made me feel safe enough to face it, deal with it and move on. And I am better for it. Thank you, thank you, thank you!!!"
-N
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![Blue flower graphic of Alyse Freda-Colon, Zoom and in-office therapist in Huntington, New York.]()
"I have never received such compassion and support… you have seen me through my struggles and have helped me to improve my level of functioning and as a result I have been able to improve my relationships, my job performance and so many other areas of my life. Words cannot express the deep gratitude that I feel."
-L
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![Yellow flower graphic of Alyse Freda-Colon, Zoom and in-office therapist in Huntington, New York.]()
"I have been seeing Alyse for three years now and it’s the best thing I’ve ever done for myself. She creates a safe space for you to say anything and work through any problem. So many times I’m completely overwhelmed and anxious about various issues and then I see Alyse who has the ability to pick apart my issues and break it down into smaller steps. She gives the most practical advice while being the warmest person I know. She is extremely understanding and never judgmental. Alyse has helped me more than words can describe."
-Ana N
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![Pink flower graphic of Alyse Freda-Colon, Zoom and in-office therapist in Huntington, New York.]()
"My life can be divided between pre-Alyse and post-Alyse. She has really helped me in so many ways. I spoke to a few other therapists before finding her. She’s the best! Alyse is extremely easy to talk to and I always leave her office better than I came in. She’s a vital part of my life and I couldn’t recommend her more!"
-Mia F.
